Engineered
by #watchnerds.
Thank you for taking time in learning more about our brand & products — it truly means the world to us.
Premium straps.
Honest price.
Thank you for taking your time in learning more about our brand & products, it truly means the world to us.
As an enthusiast founded brand, our goal is to bring premium watch straps & accessories to everyone, at a price point that they can afford, without sacrificing on quality, wearability, durability & experience. Premium straps shouldn't have to cost $100, $200 or even $300.
Cheers,
Three obsessions.
One honest strap.
Premium materials
FKM rubber and French Epsom leather — the exact same materials sourced by Swiss luxury houses, purchased direct from the tanneries and compounders that supply them.
Honest pricing
Every strap, one price: $45. Free USA shipping, no surprises at checkout, no 'luxury tax' for a logo. We made the math simple.
Engineered for wear
Up to 50% thinner, soft to touch, hypoallergenic, quick-release spring bars on every strap, and designed to out-last the trend cycle.
Two materials.
Same obsession.
FKM Rubber.
A pharmaceutical-grade fluoroelastomer prized for its chemical and thermal stability. Naturally resistant to water, sweat, sunscreen, and salt. Supple to the touch — and up to 50% thinner than the bulky silicone or natural rubber straps it usually replaces.
Shop Rubber →French Epsom.
The cross-grain embossed calfskin favored by European luxury houses for its structured, refined texture. Hand-stitched, lined with soft calf suede, finished with a polished stainless steel buckle. Patinas beautifully with wear.
Shop Leather →